Immersive Sales Room
Created interactive room for real-estate sales experience
About The Project
The Ask
Create an immersive sales center for PMG Residences that will intrigue guests, having them anticipate what it would be like to call PMG Residences home, and have these amenities simply an elevator-ride away.
Approach
How do we want people to feel?
In awe of the features, views, services, and amenities
Curious about what else is offered and open to exploring and features in a way that they’ve never done before
Imagining how fantastic life at PMG residencies is going to be.
What do we want people to think?
I must live here: PMG residences are the only residences of their kind, and they are the only option.
Why would they care?
They want to live in the most luxurious and high quality possible.
They desire and enjoy the best, especially when it comes to lifestyle.
My Role
Process
Framing the Experiments
Experiments
Scroll Through Views
Tested potentiometer on Arduino + foam core to test feeling of scrolling through building views with physical turning table
Used button to change images for different views on different floors
Used Processing GUI with test views
Tested content sizes
Immersion Room
Built scale model building and of room with foam core
Used projection mapping software to project content onto foam core to test immersive experience
Tablet Controlled Room
Prototyped tablet application to control walls in immersion room
Selection on tablet lights up on 3D model
Solution
Interactive LED Walls + Scale Model
Used 15 screens and a 9ft illuminated model to come up with the widescreen display wall and a projection mapped model that reacts to a tablet application to create the experience
The floors were set into groups such as Upper & Lower Penthouse, Upper & Lower Residence etc. The highlight would adjust to the group and then once a floor was selected the highlight would narrow to select just that floor.